Creative portfolio 2026 Placement from Jan 2027
Denisa smiling, holding a bouquet

Content creation & social media

Denisa Lacinova

I make social posts and read the numbers behind them. I'm a third-year Business (Honours) student at SETU Carlow, and I've grown a real Instagram account from nothing.

Selected work

6 projects

Client work

LABOKLIN: heartworm in dogs

A six-slide Instagram carousel in Czech. It explains how dogs catch heartworm from mosquitoes, why symptoms show late, and ends with a call to register for a free webinar.

  • ClientLABOKLIN
  • FormatInstagram carousel, 4:5
  • LanguageCzech
Slide 1: a grey dog with the headline about worms in the hearts of Czech dogs Slide 2: a mosquito on a blade of grass, named as the main carrier Slide 3: a puppy beside text saying the heart worm can grow up to 30 cm Slide 4: a dog on a beach with text that the disease is spreading into central Europe Slide 5: a sleeping dog, with text that an infected dog can show no symptoms for a long time Slide 6: a dog on a beach with a prompt to register for the free webinar

Swipe or scroll → 6 slides

Client work

LABOKLIN: webinars and the feed

Announcement posts for LABOKLIN's free webinars, from a 4:5 feed post to a story with a registration button, next to the profile grid with the views on each post.

  • ClientLABOKLIN
  • FormatsFeed post 4:5, story 9:16
  • Views146 to 805 per post on this grid. The pyoderma webinar post has the most, 805.
Webinar post: horse diagnostic series on anaplasmosis, with Dr. Ingo Schäfer, Tuesday 27 October 2026, 19:00 to 19:45 Story: free webinar on anaemia and the role of iron, 20 October 2026, with a registration button LABOKLIN Instagram profile grid with the view count on each post, from 146 to 805

Tap the grid to see the view counts full size

University project

A Day with Algorithm

A campaign on how algorithms shape everyday life, asking "Is that your life or your algorithm?" A collage poster built from old handsets, plus a seven-slide carousel, "5 signs you are caught by your algorithm", shot on location and ending on a run outdoors.

  • Pieces1 poster, 7-slide carousel
  • FormatInstagram, 4:5
Poster: faces split across old phone screens under the text Is that your life or your algorithm? Carousel slide 1: 5 signs you are caught by your algorithm Slide 2: this is the first thing you do in the morning Slide 3: you compare yourself with others Slide 4: you are easily influenced, shown with a Strava run Slide 5: screen time is high, more than 4 hours Slide 6: you feel anxious without your phone Slide 7: it is a time to take control of your life

Swipe or scroll → poster + 7 slides

Awareness posts

The costs of AI

Three pieces on the environmental cost of AI, made for Green Campus Carlow at SETU. An 8-second vertical video asks who pays for AI, then a 4:5 Instagram post and a landscape post for X carry the question further.

  • ForGreen Campus Carlow, SETU
  • FormatsVideo 9:16, Instagram 4:5, X 16:9
Instagram post: a robot hand holding the Earth, asking whether we have a future X post: a robot face beside a half-burning Earth, asking what the costs of AI are

Play the video, or tap an image to open it full size

University project

Stats Skills rebrand

A rebranding project for Stats Skills, a brand for practising statistics. The logo turns the word "skills" upside down under a rising arrow, and the banners carry the arrow over a field of numbers.

  • ResultOne of 3 joint winners, about 40 students
  • PiecesLogo, 2 banners
Stats Skills logo with a green arrow between the words Banner: Struggling with your data statistics skills? Start practising Banner: Practise your statistics skills with us, on a rising green arrow

Swipe or scroll →

University project

Measure-up

A business plan for a beauty brand with free YouTube makeup tutorials and paid one-to-one online consultations. The 18-slide deck covers the market, the money and the content plan.

  • AnalysisPESTLE, competitors, positioning map, risk matrix
  • ContentCalendar, three ad types, Gantt chart
  • Numbers11,775€ investment, 26,160€ projected yearly revenue, 150.4% ROI
Cover slide: Measure-up by Denisa Lacinová About the brand: free YouTube tutorials and paid online consultations PESTLE analysis in six boxes Start-up and yearly expenses Return on investment calculation, 150.4% Content calendar for April, colour-coded by ad type Informative advertising with a phone mockup Persuasive advertising with a before and after reel Reminder advertising with a special offer story Risk management matrix with eight risks

Swipe or scroll → 10 of 18 slides

Experience

Social media roles
  1. Jan 2025 – now

    Social media assistant, LABOKLIN

    Czech Republic

    • Design educational and promotional posts in Canva for the target audience.
    • Track key metrics and use the results to adjust content.
    • Built the company's Instagram account from 0 to 312 followers.
  2. Oct 2023 – Aug 2024

    Bartender and social media assistant, Vingl vinný bar

    Prague

    • Created social media content and visuals for the bar's channels.
    • Planned and scheduled posts using a content calendar.

I've also worked customer-facing jobs as a waitress in Carlow and a shop assistant in Prague.

About

Skills and study

Modules

  • Content Writing
  • New Media Ethics
  • Data Journalism
  • Creative Digital Media
  • Creative Video
  • Crisis Management
  • Social Media Marketing
  • Social Media Entrepreneurship
  • Data Analysis for Digital Marketing

What I do

  • Content creation
  • Social media posts
  • Content calendars
  • Metrics monitoring
  • Campaign concepts

Tools

  • Canva
  • Photoshop
  • InDesign
  • Audition
  • Excel
  • SPSS (basic)

Languages

  • Czech, native
  • English, C1
  • Spanish, A2

Work placement from January 2027, summer too

Let's talk

I'm looking for a placement in social media or content starting in January 2027, and I'm also available for the summer months. References are available on request.

lacinova.den@gmail.com